Dive Brief: The Association of National Advertisers (ANA) is launching a dedicated unit focused on measurement to improve adoption of industry standards, according to details shared with Marketing Dive. The new Measurement for Marketer’s division (MFM) was unveiled today at…
Brief: Mastercard, Uber, Visa and Paypal are among the dozen-plus major companies backing Facebook’s secretive cryptocurrency Libra, which the social media giant is expected to formally announce next week, The Wall Street Journal reported, citing people familiar with the matter.…
Dive Brief: LinkedIn has entered an agreement to acquire the ad-tech firm Drawbridge, Tomer Cohen, the online networking site’s VP of product, announced in a blog post. Financial terms of the deal were not disclosed. Drawbridge and its leadership team…
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