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Cooking with data | Digital

[ad_1] Financials, CPGs and telcos weighed in at Re.Con Indonesia in Jakarta on their top data challenges when trying to craft winning recipes for digital-marketing success. Quality ingredients and explosive tactics During a panel discussion on breaking down content, media…

LMWS Asia

December 1, 2018

Content Marketing · Digital Marketing · Marketing Strategy

Print vs Digital Magazine : Which one do you subscribe to?

We read more, read longer and subscribe more often to print than digital magazine. While publishers talk about embracing the digital future of their publications, ordinary people like you and me still prefer to read a good glossy. These findings…

LMWS Asia

July 2, 2018

Digital Marketing

4 Differences Between Digital Marketing and Traditional Media

Digital marketing isn’t simply another channel for sharing advertising. It’s not like you craft ads like companies have for generations, then share the ads across different channels, such as radio, TV, and print. And, while you may change the execution…

LMWS Asia

June 13, 2018

Marketing Strategy

Who are the final 50 in our China Digital A-List 2017? | Advertising

[ad_1] From an upstart helping his agency find a marketing footing in the e-sports category to a veteran who was a contributing architect to the industry’s inception, this year’s just published China Digital A-List represents the leaders of China’s digital…

LMWS Asia

April 10, 2017