![Paid Search is the Fastest Growing Ad Format in Retail [REPORT] via @MattGSouthern](https://localmobilewebsolutions.com/wp-content/uploads/2019/08/5b0d07ad-05a4-4901-8e5e-ab5125fdae7f.jpeg)
A new report on retail digital ad spending in 2019 reveals that paid search is the fastest growing ad format.In total, retail advertisers in the US will spend $13.12 billion on search in 2019, which is up 22.5% from last…
Dive Brief: Global consumer products companies waste roughly $50 billion, or more than half, of their collective investments in digital marketing and trade spending, an AlixPartners study found. The consultancy surveyed 1,100 executives across six markets who are or previously…
Dive Brief: U.S. digital ad revenues hit $107.5 billion in 2018 for a 22% year-over-year increase, according to the IAB’s [ing]. Up from $88.3 billion in 2017, revenues surpassed $100 billion for the first time as consumers spent 20% more…
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