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Ad Age: Walmart’s digital ad in-housing hits technical snags

Dive Brief: Walmart’s shift to bring its digital advertising services in-house is experiencing some technical glitches, causing frustration among advertisers, Ad Age reported. The retailer confirmed some of the delays in serving campaigns to Ad Age via a spokesperson. Walmart…

LMWS Asia

August 16, 2019

Branding

WSJ: Target eyes acquiring WPP’s Triad unit as retail rivals ramp up ad ambitions

Dive Brief: Target is in preliminary talks to acquire WPP’s Triad Retail Media unit, The Wall Street Journal reported, citing anonymous sources familiar with the situation. Since the talks are preliminary, the sources said a deal won’t necessarily go through. …

LMWS Asia

May 26, 2019

Marketing Strategy

Rocked by scandals, Japan must change | Analysis

[ad_1] Editor’s note: We’ll be featuring 2017 Outlook content from the latest issue of Campaign all this week. Subscribers can see it all now in the emagazine. The dust had barely settled from the revelation that Japan’s largest agency, Dentsu, had been overcharging…

LMWS Asia

January 5, 2017