Dive Brief: The Association of National Advertisers (ANA) is launching a dedicated unit focused on measurement to improve adoption of industry standards, according to details shared with Marketing Dive. The new Measurement for Marketer’s division (MFM) was unveiled today at…
Dive Brief: Global consumer products companies waste roughly $50 billion, or more than half, of their collective investments in digital marketing and trade spending, an AlixPartners study found. The consultancy surveyed 1,100 executives across six markets who are or previously…
Dive Brief: Procter & Gamble’s Chief Brand Officer Marc Pritchard issued a call to entirely reinvent the digital media supply chain as clean-up efforts of the current ecosystem prove futile in the face of rapid growth, according to news shared…
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