Google’s John Mueller reminds site owners that the most technically well-optimized site won’t always have high rankings without great content.This topic came up in a recent Google Webmaster Central hangout where a site owner asked for help with improving their…
Facebook is taking steps to reduce the reach of sensationalist and provocative content.In other words, Facebook’s news feed algorithm will be demoting what’s commonly referred to as clickbait.This was announced in a blog post written by Mark Zuckerberg in which…
When I started doing SEO back in the day, rankings were the only thing that mattered.I’m ashamed to admit it, but in my very earliest days, my optimization practices constituted getting the keyword on the page as many times as…
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