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Snapchat goes after retailers and DTC brands with new Dynamic Ads

[ad_1] [ad_1] today is announcing a new kind of advertising product, Dynamic Ads, that will help it to better attract ad dollars from retail, e-commerce, and other direct-to-consumer brands — a group that today thrives on Instagram. With Dynamic Ads,…

LMWS Asia

October 17, 2019

Branding

Schick owner Edgewell buys razor disruptor Harry’s for $1.4B

Dive Brief: The Edgewell Personal Care Company has entered an agreement to purchase the direct-to-consumer (DTC) razor startup Harry’s for $1.37 billion, according to a news release. The deal was announced around Edgewell’s Q2 2019 earnings report, which saw organic net…

LMWS Asia

May 10, 2019