emotional connection | LMWS.asia - Malaysia | Indonesia

5 Ways to Build Loyalty for Your CPG Brand Without a Loyalty Program

Customer loyalty is a lucrative investment. Customers with an emotional connection to a brand have a 306% higher lifetime value. The problem is that loyalty programs are a game of high hopes and often anemic results. Studies show that only…

LMWS Asia

April 29, 2019

Branding

Consumers see 77% of brands as not meaningful, report says

Dive Brief: Seventy-seven percent of brands could disappear and no one would care, according to the findings in Havas’ Meaningful Brands 2019 report shared with Marketing Dive. The number is 3% higher than the 2017 report and the highest since…

LMWS Asia

February 23, 2019