Whatever the new normal becomes, small-business owners will be at the forefront of shaping life as we know it. Some trends will prove durable long beyond this time. Grow Your Business, Not Your Inbox Stay informed and join our daily…
Like charity, sustainability begins at home – your work home, that is. February 1, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. You don’t have to search too hard to find a company flexing its green…
Yes, we have the power to create profit, but we can also inspire permanent change. January 9, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. In today’s work environment, it’s no longer enough to simply bring…
Entrepreneurs should be on the lookout for these massive market opportunities. October 11, 2019 7 min read Opinions expressed by Entrepreneur contributors are their own. Before Amazon, people purchased almost everything in person at a brick-and-mortar store. And while consumers…
Branding is an imperative central foundation to any marketing strategy. Serving as the aggregate component of your company identity, your brand is often responsible for formulating first impressions, building familiarity in the public, growing your reputation, and ultimately, securing the…
In today’s digital world, succeeding as an entrepreneur means building a visible, impactful social brand. A personal branding is defined as attaching monetary value to a person as opposed to a business, service or product. When an entrepreneur’s personal brand…
Just yesterday I was talking to marketing head of an eCommerce company and he shared lots of insight about branding. He talked how his company is more focused on building the brand and retaining the loyalty of customers than actual…
I know we see literally hundreds of them all throughout the day, but what exactly is a logo? I’m betting most wouldn’t be able to answer this question, at least not in a simple manner. A logo is a fundamental…
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