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J.C. Penney sued by Zumba over marketing campaign

J.C. Penney sued by Zumba over marketing campaign

Dive Brief: Zumba Fitness sued J.C. Penney this week in federal district court over claims of [ing]. A J.C. Penney spokesperson told Retail Dive in an email that the company does not comment on pending litigation. Zumba, which developed a…

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