Brief: Google parent company Alphabet reported $32.6 billion in ad revenue in Q2 2019, a 16% year-over-year gain, per an announcement. The results marked a slight reversal in a four-quarter decline that saw its yearly ad growth rate plunge from 24%…
Average Shopping Cost per Click (CPC) by IndustryThe combination of a low average CTR and a fierce degree of competition makes for a high average CPC in the office & business needs industry.Nonetheless, the fact that the highest average CPC…
Google has drastically reduced incentives for retailers to create what some allege are “fake” price comparison sites.Sky News reported last month that Google began encouraging advertising agencies to create price comparison sites that would be displayed in the Google Shopping…
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