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US Polo Assn. lifts brand recall 95% with influencer campaign

US Polo Assn. lifts brand recall 95% with influencer campaign

Brief: U.S. Polo Assn., the official clothing line of the U.S. Polo Association that oversees the sport, lifted brand recall by 95% with a social influencer campaign. A follow-up consumer survey found that 88% of respondents said influencer partnerships makes…

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