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Coors Light puts agency roster in review, ramps up digital spend

Brief Dive Brief: MillerCoors is putting the agency roster for Coors Light under review as it looks to buoy the brand’s business ahead of the key summer sales season and build on a new creative marketing strategy, according to a…

LMWS Asia

March 7, 2019

Branding

Kraft Heinz reveals $15.4B write-down for Kraft, Oscar Mayer brands, SEC investigation

Dive Brief: Kraft Heinz’s stock plummeted almost 25% in after-hours trading — which grew to more than 28% after markets opened on Friday — after several bombshells in its latest earnings report, released Thursday evening. The company wrote down the…

LMWS Asia

February 25, 2019