Smirnoff mixes influencers, experiential and content marketing for extensive Pride campaign
Dive Brief: Smirnoff is deploying a network of LGBTQIA+ influencers, including Laverne Cox (“Orange is the New Black”), Alyssa Edwards (“RuPaul’s Drag Race”) and Jonathan Van Ness (“Queer Eye”), for a multichannel campaign debuting around NYC Pride this month, according…
