The emphasis of businesses on digital marketing strategies has been increasing with each passing day as the traditional marketing is hastily becoming obsolete. Marketers believe that the trade has changed more in the last two years than it ever did…
Technology, since its genesis, has been changing the face of business especially in retail. There has been a shift of power from brands to consumers who now have more information and more options to work with when making a purchasing…
Augmented reality, live video streaming, data visualization: There’s plenty of hype about which digital marketing trends will hit the big time in 2018. But, in your rush to jump onto the latest trend bandwagon, don’t overlook the importance of battle-tested…
While the news has been filled with stories of brick-and-mortar struggles lately, ecommerce has been thriving. Just last year ecommerce sales rose 15.1 percent, according to a report released by the U.S. Commerce Department, encompassing 8.1 percent of total retail…
Promoting irrelevant content to your customer base is as useless as bringing a knife to a gunfight. The question is no longer whether targeted content is a competition worth entering, but how to bring home the gold. With 86 percent…
Melts in your mouth, not in your hand. Just do it. Got Milk? You’ve heard them before. The taglines of the Milk Processor Education Program and of Nike and M&Ms have penetrated American vernacular, influenced culture and shot product sales…
The holiday season will be here before you know it, and now is the perfect time to map out your digital marketing campaigns in order to drive the most revenue for your business. Waiting too long puts you at a…
Marketers create more brand blunders than one would think, and these blunders can cause brands a lot of harm. Some of them, if they are lucky, escape with just a touch of public ridicule and shaming. Oftentimes, the advertising, marketing,…
Ramadan Marketing Strategies – Infographics
Just yesterday I was talking to marketing head of an eCommerce company and he shared lots of insight about branding. He talked how his company is more focused on building the brand and retaining the loyalty of customers than actual…
In our computer-driven and mobile world, digital marketing is how relationships get built. Gone are the days of old-fashioned marketing plans consisting solely of in-person events and traditional media. Instead, outreach through email and social networks are now crucial to…
Every online company needs to use marketing effectively to generate traffic and leads. With so many platforms available to publish the content, though, it can be difficult to pick the best option or figure out why your strategy isn’t working.…
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