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How to Make Instagram Your Not-So-Secret Sales Weapon

May 26, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. We’ve all heard it before: Social media is important for sales. But specifically, Instagram — with its focus on high-quality images and the aesthetic side of…

LMWS Asia

May 27, 2020

Marketing Strategy

Announcing the 2020 Event Marketing Awards | Marketing

[ad_1] Campaign is delighted to announce that the 2020 Event Marketing Awards are now open for entries. Now in their fourth year, these awards aim to recognise and celebrate companies applying best practice to the creation, planning, production and management…

LMWS Asia

October 27, 2019

Branding

Comic Dive: It's In The Game

[unable to retrieve full-text content]Major brands including Coke, Bud Light and Red Bull are rushing into esports marketing — before over saturation spells game over. Source link

LMWS Asia

October 7, 2019

Branding

Comic Dive: Run For The Border, Get A Room

[unable to retrieve full-text content]In its biggest lifestyle play yet, Taco Bell doubles down on millennial marketing with a branded hotel that scratches several tactical itches. Source link

LMWS Asia

June 3, 2019

Search Engine Optimisation

Top 10 Personality Traits Marketers Need to Succeed [Study] via @MattGSouthern

ADVERTISEMENTA recent study of marketing leaders aims to determine which character traits are common among those who are most successful.Fractl Research utilized IBM’s Watson Personality Insights API from 20 of whom they consider to be the most influential digital marketers…

LMWS Asia

May 27, 2019

Marketing Strategy

Samsung CMO vies to make her brand more human than Apple | Advertising

[ad_1] Younghee Lee, the chief marketing officer of Samsung, is already three years into her campaign to humanize the electronics giant. So there she was again at Cannes last month, reinforcing the message that her brand’s products will be enablers…

LMWS Asia

July 4, 2018

ramadan marketing strategies infographics

Digital Marketing · Marketing Strategy · Ramadan Marketing

Ready for Record-Breaking Ramadan Marketing? (Infographics)

Ramadan Marketing Strategies – Infographics

LMWS Asia

April 26, 2017