Over the past few years, Google has made a serious push for automation with Smart Shopping campaigns, automated bid strategies, and more. On the surface, these fix-it-and-forget-it solutions seem perfect for advertisers who don’t have a lot of time to…
Life isn’t fair for consumer brands. Your customer experience (or “CX”)—from your web, mobile, brick and mortar… across your marketing, sales, support, and store teams… and including your email, SMS, and social communications—it all gets compared to companies with a…
Customer ratings and reviews have become a critical brand marketing tool. In fact, 88% of consumers now trust online reviews as much as personal recommendations, and 95% say that online reviews influence their buying decisions.But how do you turn customer…
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