The backlash to the BERT update was swift and without mercy. Many SEOs warned about “how to optimize for BERT” articles before any “how to optimize for BERT” articles were published.Ryan Jones (@RyanJones) tweeted:“the most exciting thing about BERT is…
Dive Brief: S4 Capital, Martin Sorrell’s holding company, has acquired Firewood, the largest independent digital marketing agency in Silicon Valley, according to news shared with Marketing Dive. S4 paid $150 million for the shop, per reports. S4 will merge Firewood…
Brief Dive Brief: Frito-Lay’s Tostitos brand tortilla chips has formed a partnership with Avocados From Mexico for an experiential promotion in New York City, according to a press release shared with Marketing Dive. To celebrate Cinco de Mayo, representatives from…
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