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Snapchat, Instagram, and the Rise of Video and UGC Marketing

[ad_1] We’ve entered a new era in digital marketing. The Snapchat and Instagram era is officially upon us, and old-jack internet marketers have begun focusing their intent and aspiration toward learning how to fully leverage these increasingly popular platforms.Unfortunately, most…

LMWS Asia

April 11, 2017

Social Media

Amazon quietly launches its own social media influencer program into beta

[ad_1] Social media influencers – like Instagram stars or YouTube celebs – often promote products they like, either as part of a brand relationship or as means of generating income through affiliate sales. Now, Amazon is looking to get in…

LMWS Asia

April 3, 2017

Social Media

How Stories Search makes Snapchat a real-time YouTube

[ad_1] Snapchat is shifting from a social network limited to content shared by people you follow to an ephemeral, real-time database of what’s going on now everywhere. Today Snapchat launched Search for Stories submitted to its public Our Stories. It…

LMWS Asia

April 1, 2017

Social Media

Senate intel hearing details Russian social media disinformation tactics

[ad_1] The first half of Thursday’s Senate Select Intelligence Committee’s hearing on [ad_1] wasn’t quite as fun as watching James Comey squirm his way around classified intel [they], but it did provide some valuable context on Russian cyber methods and social…

LMWS Asia

March 31, 2017

Social Media

Stories are the new News Feed

[ad_1] If the camera is the new keyboard, then the future of social media will look more like a slideshow than a Word document. So while Snapchat invented Stories, we’ll have to get used to using them everywhere. We can still praise…

LMWS Asia

March 27, 2017

Content Marketing

3 Marketing Tips to Help You Get More Clients

[ad_1] These days, finding new clients is definitely not an easy task, especially if you don’t have enough resources and money. [ad_1] change all the time, and we need to keep track of new trends on a daily basis in…

LMWS Asia

March 27, 2017

Branding · Digital Marketing · Marketing Strategy

5 Industries Getting the Most ROI From Digital Marketing

In our computer-driven and mobile world, digital marketing is how relationships get built. Gone are the days of old-fashioned marketing plans consisting solely of in-person events and traditional media. Instead, outreach through email and social networks are now crucial to…

LMWS Asia

March 27, 2017

Branding · Marketing Strategy · Social Media

Dovetale wants to let brands of any size use influencer marketing

[ad_1] Influencer marketing is red-hot right now. Whether you realize it or not, a material percentage of your Instagram feed today is probably content posted by people getting paid….a lot. It’s not unheard of for the platform’s most popular accounts…

LMWS Asia

March 26, 2017

Social Media

Post Intelligence says it can make your tweets better

[ad_1] Social media can be hard.I’m not speaking hypothetically here. There have definitely been days where I’ve thought, Shoot, it’s been way too long since I’ve posted on [ad_1] or [ad_2] — and then completely failed to post anyway because…

LMWS Asia

March 24, 2017

Social Media

How to Build a Strong Social-Media Presence

Can you really do social media in 30 minutes each day successfully? When I see article titles or headlines claiming that you can automate your posts and work smarter on your social network by doing this or that, I think…

LMWS Asia

March 23, 2017

Social Media

Social media firms given a month to fix consumer rights issues in Europe

[ad_1] Facebook, Twitter and Google are under more pressure in Europe to comply with regional rules. The latest issue they find themselves on the hook for relates to complaints pertaining to a variety of consumer rights that have been investigated by EU regulators since…

LMWS Asia

March 19, 2017

Social Media

The argument for and against Facebook Messenger Day

[ad_1] The stakes are high as Facebook gambles its messaging user base on a bet to beat Snapchat at its own game. Some people are downright pissed that Facebook would “ruin” Messenger by forcing messy social media into a clean…

LMWS Asia

March 14, 2017