Brief Dive Brief: Ferrero brand Tic Tac Gum will debut two new 15-second spots that will air on TV, digital and social media channels, according to details shared with Marketing Dive. The campaign, “Refreshing. Delicious. Fun,” focuses on the idea that…
ADVERTISEMENTInstagram is introducing a new way to showcase local businesses with in-app profile pages.Raj Nijjer alerted me to this feature while providing several screenshots.As you can see in the examples below, the pages look very much like Google local knowledge…
Brief Dive Brief: Musical instrument brand Fender launched a new global marketing campaign, “Fender Next,” which will focus on supporting a new generation of diverse artists, according to a news release provided to Marketing Dive. Fender is teaming up with…
One of the main benefits of combining programming and SEO skills is that you can find clever solutions that would be difficult to see if you only know SEO or programming separately.For instance, tracking the indexing of your most important…
Brief Dive Brief: Mondelez cookie brand Oreo unveiled DJ Mixer by Oreo, featuring three turntables where fans can make music with Oreo cookies instead of records, according to details shared with Marketing Dive. Oreo released a six-second video showing how…
Around the world, institutional asset managers face significant headwinds from smaller, lower-cost firms. As a result, they’re being forced to make a difficult decision: reduce their fees or stand their ground, relying on their track record of performance to justify…
Google has developed a new solution for reporting fraudulent activity relating to Google My Business and Maps.Users can now submit a complaint form when they come across a Maps or GMB listing that leads to fraudulent activity.Complaints submitted through this…
This is a sponsored post written by Finteza. The opinions expressed in this article are the sponsor’s own.When online advertising replaced traditional advertising channels, advertisers and marketers became armed with tools and resources to know how their advertising budget was spent; we…
Dive Brief: Kraft Heinz’s stock plummeted almost 25% in after-hours trading — which grew to more than 28% after markets opened on Friday — after several bombshells in its latest earnings report, released Thursday evening. The company wrote down the…
Google announced it is expanding Merchant Center capabilities to all online retailers allowing them to directly provide up-to-date product information.Product data feeds uploaded to Google Merchant Center are eligible to display in search results, which will be updated in real-time.Giving…
CMOs need to become more involved in their company’s overall digital transformation, because they’re the ones who best understand the customer. That’s a key idea in two recent reports – Forrester’s “CMOs: Define Your Role in Digital Transformation” [Forrester clients…
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