ADVERTISEMENTIn today’s low-attention economy, site engagement can be considered an indicator of your website’s success.Content engagement metrics are important because they show how your content strategy aligns with user interest.Furthermore, customer engagement is related with overall profitability, as engaged users…
While parameters are loved by developers and analytics aficionados, they are often an SEO nightmare. Endless combinations of parameters can create thousands of URL variations out of the same content.The problem is we can’t simply wish parameters away. They play…
ADVERTISEMENTGoogle will be implementing a new warning in its Chrome browser alerting users when they’re visiting a possible impostor website.An impostor site is one with a URL that looks like the URL of a more established website.For example, “PayPal.com” versus…
If you did the smart thing and designed an efficient structure as seen on the picture, the next step is to turn it into an even more powerful SEO asset. How?Use anchor texts with keywords. It helps the linked pages to…
There are eight kinds of link building practices that Google can identify and stop from passing PageRank. Most of the examples have links to research, patents and statements from Googlers to validate that this is possible.1. Historical Data Link TrapThis…
Google Ads is sending emails to select users notifying them of a major change that will be implemented unless they opt-out.Users are being told their campaigns will be managed by “Google Ads experts,” starting in 7 business days after receiving…
Google may pull its Google News service from Europe, according to a report from Bloomberg.Whether Google decides to do that is dependent on the details of a copyright law which is in the process of being finalized.European regulators are working…
Eleven EU countries voted against a text of a controversial EU copyright directive that was to be voted on in May 2019. The link tax is not defeated. But it makes it unlikely to be approved in May 2019, had…
JavaScript is a complex topic that can be extremely difficult to get a handle on.However, it has never been more important to understand it because JavaScript is becoming increasingly prevalent on the websites that we manage.As the modern web continues…
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