Investing more in one SEO strategy usually means investing less in another, at least in the short term.Choosing the path straight down the middle isn’t going to be the best choice for every brand, either.With that in mind, let’s talk…
Amazon is partnering with Getty Images to bring image-based search results to all Echo devices with a screen.With the launch of the Echo Show and Echo Spot, Alexa can now deliver visual content as well as audio content.Amazon will tap…
Bing Ads has received three AI-powered updates, including a competition tab, performance insights, and location recommendations.The company says these features are unique to Bing Ads and not offered by any other tools.“Over the summer we spent time working with advertisers…
Do you know what your SEO competitors are doing, how they rank in Google, and how much traffic they get?Knowing this information can be the difference between future SEO success or failure.That’s why a competitive analysis is an essential step…
Twitter announced it will display live streams more prominently, bumping them to the top of users’ timelines.This change only applies to followed accounts, so users won’t suddenly start seeing live streams from accounts they don’t follow.While live streams can be…
Google has activated an SOS alert in the search results pages for Hurricane Florence.The alert features a large red banner at the top, followed by a minimal search results page containing only the most pertinent information about Hurricane Florence.This includes…
A discussion came up on twitter about different content types and how Google determines what type of files they are. The discussion then moved to PDFs in the Google search results and how Google handles them.John Mueller commented that Google…
Facebook has upgraded its full-screen mobile ad type with new capabilities, while also renaming it from “Canvas” to “Instant Experience.”This ad type was introduced two years ago as an immersive advertising experience, which expands to fill the screen after being…
Google is testing a new feature in the mobile search results – a drop down section labelled as “Relevant History” that appears at the very top of the mobile search results. It shows previously visited pages directly related to the…