Google is testing a new feature in the search results that allows searcher to filter the search results by the approximate time it takes to read the article.The tool is accessed through the Tools filter. The new filter is a…
YouTube has finally started playing vertical videos in their native aspect ratio on desktops, which means no black bars on the sides.This is an update that first rolled out to mobile devices last year. A post on Google’s YouTube help…
Google has removed the public version of their submit URL tool. This tool allowed anyone to submit a URL to Google, as it wasn’t restricted to site owners only,We've had to drop the public submission feature, but we continue to…
Some can create engaging content. Others can create SEO-friendly content.Few can do both.For true digital success, all content – from service pages to blog posts to guests pieces on third-party publications – must engage and appeal to search engines.When engagement…
It’s hard to separate community engagement from link building.Instead of prescribing to traditional marketing rules, I strive to integrate community engagement with my link building campaigns.Community engagement bridges the gap between offline and online marketing. Break down the idea that…
Bing Ads is now live with a new Security Badge Annotations that shows a site is secured when it shows up in the search results.Here is what it looks like.It adds a “Site secured by Norton” to the listing following…
If you want to sell, you have to make people want to listen to you. Not only listen — but want to listen. See, selling has moved far away from the days of pushing information down people’s throats and employing…
In testimony to the United States House Judiciary Committee, Google’s representative revealed four facts about how Google’s algorithm worked. She discussed topics ranging from one related to RankBrain to how often Google tests its algorithms.1. Insight into the 15% RankBrain…
When a website starts to serve Googlebot 5xx server errors, how does Googlebot handle the change in server status? The question came up about Google crawl errors, and John Mueller from Google had some interesting comments about 5xx type of…