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Using Redirects Can Impact Google AdWords Quality Score

If you have recently undergone a URL structure change, or recently changed to HTTPS, make sure that you are also fixing the destination URLs in your Google AdWords ads.It came up in a tweet specifically about HTTPS, with Jon Diorio…

LMWS Asia

July 13, 2018

Search Engine Optimisation

Google Warns Using Meta Refresh May Lead to Wrong Content Getting Indexed by @MattGSouthern

Google’s John Mueller warns site owners using meta refresh that doing so may lead to the wrong content getting indexed.That can happen because Google treats meta refresh as a redirect, meaning the page that the user ultimately lands on is…

LMWS Asia

July 11, 2018

Search Engine Optimisation

Google: Using Synonyms on a Page for SEO

[embedded content]The old joke goes “An SEO walked into a bar, pub, public house, Irish pub, tavern, beer garden…” and some site owners have been creative about interweaving synonyms into content on a page – some with more success than…

LMWS Asia

July 9, 2018

Search Engine Optimisation

Top 7 Ranking Signals: What REALLY Matters in 2018? by @annaleacrowe

Every year it seems Google gives us a new ranking factor.In 2014, HTTPS became a ranking signal.In 2015, mobile usability became a ranking signal.Then, 2016 shifted content development as RankBrain came onto the scene.And, in 2017, there was a more…

LMWS Asia

July 7, 2018

Content Marketing

How to Use Testimonials in Your Content Marketing

[ad_1] [ad_1] / PixabayToday’s consumers are wired—even if on a purely subconscious level—to seek social proof. Before making a purchasing decision, they want to know that other people have made that decision—and been happy with the results.Indeed, [ad_2] that even…

LMWS Asia

July 5, 2018

Search Engine Optimisation

Meta Keywords Use Not a Spam Signal, But Not Used by Google

Meta keywords were one of the early meta tags, but as it is something that could easily be spammed, search engines started to phase out its usage over the years. And some search engines still use it and many CMS…

LMWS Asia

July 5, 2018

Marketing Strategy

Samsung CMO vies to make her brand more human than Apple | Advertising

[ad_1] Younghee Lee, the chief marketing officer of Samsung, is already three years into her campaign to humanize the electronics giant. So there she was again at Cannes last month, reinforcing the message that her brand’s products will be enablers…

LMWS Asia

July 4, 2018

Search Engine Optimisation

5 Voice Engine Optimization Strategies That Will Boost Your Rankings [Webinar] by @A_Ninofranco

Are you ready for a voice search future?Whether it’s a speaker or smartphone, voice search usage is rapidly increasing. Leading research firms are predicting that somewhere between 30 and 50 percent of all searches will be conducted via voice by…

LMWS Asia

July 3, 2018

Content Marketing · Digital Marketing · Marketing Strategy

Print vs Digital Magazine : Which one do you subscribe to?

We read more, read longer and subscribe more often to print than digital magazine. While publishers talk about embracing the digital future of their publications, ordinary people like you and me still prefer to read a good glossy. These findings…

LMWS Asia

July 2, 2018

Search Engine Optimisation

Google Testing Large Product Knowledge Panel With Paid & Organic Features

Google is testing a new large product based knowledge panel in their search results. This new style is a cross between a product knowledge panel and a Product Listing Ad, something they first began testing several years ago, with a…

LMWS Asia

July 1, 2018

Search Engine Optimisation

Find Out When Google Last Crawled a Specific URL by @MattGSouthern

An update to Google Search Console will allow users to check when a specific URL was last crawled.The new “URL inspection” tool will provide detailed crawl, index, and serving information about pages. Information is pulled directly from the Google index.Google…

LMWS Asia

June 29, 2018

Search Engine Optimisation

Google Adds New Hotel Carousel Features to Search Results

Google is testing a new carousel style feature to local packs for resorts and hotels. In addition to the usual information, it has added an additional carousel before the listings.Dr. Pete Meyers spotted the test. Here is what it looks…

LMWS Asia

June 26, 2018