When thinking about the rise of machine learning as it relates to SEO, we can be faced with a frightening scenario, depending on the type of SEO professional you are.SEO pros, like myself, who are logic-based and have historically worked relying…
If you have recently undergone a URL structure change, or recently changed to HTTPS, make sure that you are also fixing the destination URLs in your Google AdWords ads.It came up in a tweet specifically about HTTPS, with Jon Diorio…
Google’s John Mueller warns site owners using meta refresh that doing so may lead to the wrong content getting indexed.That can happen because Google treats meta refresh as a redirect, meaning the page that the user ultimately lands on is…
Every year it seems Google gives us a new ranking factor.In 2014, HTTPS became a ranking signal.In 2015, mobile usability became a ranking signal.Then, 2016 shifted content development as RankBrain came onto the scene.And, in 2017, there was a more…
Meta keywords were one of the early meta tags, but as it is something that could easily be spammed, search engines started to phase out its usage over the years. And some search engines still use it and many CMS…
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Are you ready for a voice search future?Whether it’s a speaker or smartphone, voice search usage is rapidly increasing. Leading research firms are predicting that somewhere between 30 and 50 percent of all searches will be conducted via voice by…
We read more, read longer and subscribe more often to print than digital magazine. While publishers talk about embracing the digital future of their publications, ordinary people like you and me still prefer to read a good glossy. These findings…