LMWS Asia | LMWS.asia - Malaysia | Indonesia

MasterCard’s APAC marketing chief resigns | Marketing

[ad_1] Sam Ahmed, chief marketing officer of MasterCard APAC, has resigned to take up a new position with another brand, Campaign Asia-Pacific has learned. Ahmed, who will remain in Singapore, said his new position will be made public later this month.…

LMWS Asia

March 8, 2017

Social Media

Twitch introduces Pulse, its very own gamer news feed

[ad_1] With the introduction of its own in-house social stream, Twitch hopes users won’t stray too far beyond its purple walls. Twitch’s newest feature is called Pulse and will collect into one big gaming-obsessed feed the real-time social happenings of…

LMWS Asia

March 7, 2017

Mobile Marketing

– Mobile Marketing

[ad_1] “Innovation Lab: MWC Special – https://t.co/r0QiaUt5Ow https://t.co/fKVzNynHtt” 1 day ago “Toyota Introduces New Self-driving Lexus Test Vehicle – https://t.co/y7Lu33q5U8 https://t.co/oKa5zJCriT” 2 days ago “Explore lessons in mobile UX from brands including @Unilever and @LACOSTE…

LMWS Asia

March 6, 2017

Social Media

Facebook tests reactions and Dislike button (!) on messages

[ad_1] Facebook finally has a Dislike button, but it’s not where you’d expect.How do you reply to a specific message in a rapid-fire chat thread? Facebook wants you to attach emojis to your friends’ messages the same way you do…

LMWS Asia

March 5, 2017

Mobile Marketing

Innovation Lab: MWC Special – Mobile Marketing

[ad_1] Complete the form below to complete your signup. First Name Surname Email Company Job Title Industry Please Select…Ad networkAd agencyAeronauticalArts/EntertainmentAssociation/Trade BodyAutomotiveBroadcastConstructionConsumer ElectronicsDigital/Direct AgencyEducationEntertainmentDataFast Moving Consumer GoodsFashionFinancial ServicesGamingGovernmentHealthcareLegalLeisureMarineMedia/PublishingMobile NetworkMobile AgencyMobile InfrastructureMobile MessagingMobile Solution VendorMusicNot-for-profit/CharityOil & GasOther telecomsPharmaceuticalResearch/AnalysisReal EstateRetailSoftwareSearchSportTelevisionTransportTravelUtilitiesOther (Please Specify)…

LMWS Asia

March 5, 2017

Marketing Strategy

Hong Kong shortlisted to host 2022 Gay Games | Marketing

[ad_1] Hong Kong has been shortlisted to host Gay Games XI in 2022, the world’s largest sporting and cultural event organised by the LGBT community, but open to all participants. Hong Kong would be the first Asian city to host…

LMWS Asia

March 5, 2017

Social Media

The Associated Press’ plan to put hyperlocal data in the hands of reporters

[ad_1] Since 2013, The Associated Press has been making an intentional effort to put data in the hands of local reporters. In the last few years, this meant assisting with Freedom of Information Act requests and putting a team of…

LMWS Asia

March 4, 2017

Mobile Marketing

Toyota Introduces New Self-driving Lexus Test Vehicle

[ad_1] Toyota has introduced the second generation of its autonomous safety research vehicle, built on a current generation Lexus LS 600hL, at its Prius Challenge event in Sonoma, California. Created entirely by the Toyota Research Institute (TRI), the vehicle is…

LMWS Asia

March 4, 2017

Social Media

Snapchat stock finishes up 44% on first day

[ad_1] Snap, the parent company of Snapchat, had a great day in its debut on the New York Stock Exchange. After pricing the IPO at $17 per share yesterday, the stock opened at $24. It then closed the day at $24.48, a 44…

LMWS Asia

March 3, 2017

Marketing Strategy

Why Should Your Business Care About Social Responsibility?

The times, they are a-changin’. So is the way we do business and the way companies present themselves to their customers. Ten years ago, only a handful of Fortune 500 companies issued sustainability reports. Now, a large number of businesses…

LMWS Asia

March 3, 2017

Mobile Marketing

Nokia 3310 – Mobile Marketing

[ad_1] MWC: Nokia 3310 from MobileMarketingMag on Vimeo. [ad_2] Source link

LMWS Asia

March 3, 2017

Social Media

Octane AI boldly bets that Convos are the future of content

[ad_1] One billion people use Facebook Messenger every month. And no matter how bad the current perceptions of the bot scene are, that number is hard to ignore. Octane AI is counting on celebrity content creators to build conversational experiences that…

LMWS Asia

March 2, 2017