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6 Tips on Running Micro-Influencer Campaigns

6 Tips on Running Micro-Influencer Campaigns

When you’re the only one making decisions on how to reach more users for your product, knowing which direction to take can be tough. In the past four years, influencer marketing has become a reliable customer acquisition channel for software-as-a-service…

Reed Hastings: “We don’t design for mobile”

Reed Hastings: “We don’t design for mobile”

[ad_1] Netflix CEO Reed Hastings took to the conference stage tonight for the closing keynote on day one of Mobile World Congress. In fact, strictly speaking, it was less a keynote, more a fireside chat, with Hastings gently quizzed by…

The BBC is Feeling Arty on Snapchat

The BBC is Feeling Arty on Snapchat

[ad_1] The BBC is using Snapchat as part of a campaign to inspire Snapchat artists and get millennials involved in its new show, Big Painting Challenge. The show, produced by BBC Studios, is putting ten amateur contestants through a six-week…

Social Media Efforts

How to View Your Social Media Efforts

Take a look at the social media marketing of any number of small businesses and you will likely see the same mistakes repeated over and over again. For a great number of these businesses, their social media ‘strategy’ consists of…

Is Zuckerberg Doing a Bill Gates?

Is Zuckerberg Doing a Bill Gates?

[ad_1] It’s easy to be cynical when multi-billionaires say they want to change the world for good, but there is a lot of candid and refreshing honesty in Mark Zuckerberg’s 6,000-word note, or to be more accurate perhaps, manifesto, Building…

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