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6 Tips on Running Micro-Influencer Campaigns

6 Tips on Running Micro-Influencer Campaigns

When you’re the only one making decisions on how to reach more users for your product, knowing which direction to take can be tough. In the past four years, influencer marketing has become a reliable customer acquisition channel for software-as-a-service…

Reed Hastings: “We don’t design for mobile”

Reed Hastings: “We don’t design for mobile”

[ad_1] Netflix CEO Reed Hastings took to the conference stage tonight for the closing keynote on day one of Mobile World Congress. In fact, strictly speaking, it was less a keynote, more a fireside chat, with Hastings gently quizzed by…

Read Our MWC Edition Online Today

Read Our MWC Edition Online Today

[ad_1] The latest edition of our quarterly magazine is now available to read online. The issue will be available at next week’s Mobile World Congress in Barcelona, but if you want a version to read on the plane out there –…

The BBC is Feeling Arty on Snapchat

The BBC is Feeling Arty on Snapchat

[ad_1] The BBC is using Snapchat as part of a campaign to inspire Snapchat artists and get millennials involved in its new show, Big Painting Challenge. The show, produced by BBC Studios, is putting ten amateur contestants through a six-week…

MWC Predictions: 5G, IoT, Header Bidding and More

MWC Predictions: 5G, IoT, Header Bidding and More

[ad_1] Mobile World Congress 2017 is just a few days from kicking off, and as always, Mobile Marketing Magazine will be there to cover all the announcements and developments coming out of the industry’s biggest annual show. But before the…

Social Media Efforts

How to View Your Social Media Efforts

Take a look at the social media marketing of any number of small businesses and you will likely see the same mistakes repeated over and over again. For a great number of these businesses, their social media ‘strategy’ consists of…

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