LMWS Asia | LMWS.asia - Visibility, Reputation & Growth

Formula safety still a prime concern of Chinese mums | Marketing

[ad_1] CHINA – Product safety, especially for infant milk formula (IMF), remains the primary concern for Chinese mums after several safety scares involving domestic brands, according to Mintel’s Marketing to Mums, China study. Overseas IMF brands are largely favoured by…

LMWS Asia

January 17, 2017

Mobile Marketing

China Forces App Stores Across the Country to Register

[ad_1] Chinese authorities have filed an order that will force app stores to be registered across the country, as China tries to gain more control over mobile apps. The filing, by the Cyberspace Administration of China, notes that all provinces,…

LMWS Asia

January 16, 2017

Mobile Marketing

Telegraph Hands Digital Marketing Brief to Fetch

[ad_1] Telegraph Media Group has appointed Fetch to deliver digital performance marketing solutions across its business, with a focus on travel, commerce and events, as well as its newly launched subscription service, Telegraph Premium. Fetch will work on digital strategy,…

LMWS Asia

January 15, 2017

Marketing Strategy

Wordplay welcome in HK, but poor efforts will be pun-ished | Analysis

[ad_1] While puns and wordplay are technically not allowed in mainland China, Hong Kong creatives find them to be irresistible and effective—most of the time. Puns and wordplay are a part of everyday life in Hong Kong society. Cantonese, spoken…

LMWS Asia

January 14, 2017

Search Engine Optimisation

Newly-granted Google patent sheds light on how the search engine sees entities

[ad_1] Anyone who knows me knows that I’m a big fan of reading Google patents — or, when I’m feeling lazy, reading Bill Slawski’s analysis of them over on his blog, SEO By The Sea. I also have a particular interest…

LMWS Asia

January 13, 2017

Mobile Marketing

WhatsApp Readying Commercial Messaging Offering

[ad_1] Last August, WhatsApp unveiled plans to let brands use its platform to send commercial messages to its users. Since then, it seems, the company has been making moves behind the scenes to get the platform ready for commercial messaging…

LMWS Asia

January 13, 2017

Mobile Marketing

Twitter is Closing Down its Dashboard Business App

[ad_1] Twitter has announced that it will be shutting down its business suite that enables businesses to track and monitor tweets, schedule posts and access analytics regarding their brand. The Dashboard feature, which only launched in June 2016, will close…

LMWS Asia

January 12, 2017

Search Engine Optimisation

Ad copy hack for your AdWords pathways

[ad_1] The testing and implementation of ad copy in AdWords has become increasingly important — and increasingly difficult. This is a result of the paradigm shifts in AdWords account structures. The ad copy advice that follows can help improve ad copy relevance easily,…

LMWS Asia

January 11, 2017

Mobile Marketing

Instagram Introduces Full Screen Ads to Stories

[ad_1] Instagram is introducing full screen ads to Stories, along with Stories insights, in bid to build on the success of businesses using the feature. The ads will be tested with over 30 of Instagram’s clients, including Capital One, Nike…

LMWS Asia

January 11, 2017

Marketing Strategy

HubSpot’s GM for Japan resigns | News

[ad_1] HubSpot’s general manager for Japan, Yuri Akahira, is understood to have resigned after six months in the role. Akahira joined HubSpot upon launch in Japan from Meltwater, where she was Japan managing director, in June 2016. The reason for…

LMWS Asia

January 11, 2017

Mobile Marketing

Fitbit Acquires Smartwatch Startup Vector Watch

[ad_1] Fitbit has acquired Romanian smartwatch startup Vector Watch for an undisclosed amount, as it continues to bring in talent and technology from smartwatch startups. The acquisition will see the Vector team and its software platform joining the San Francisco-based…

LMWS Asia

January 10, 2017

Search Engine Optimisation

Bing Ads shares Valentine’s Day CPC & CTR trends, including surprising mobile stats

[ad_1] Valentine’s Day is fast approaching, and Bing has released insights based on last year’s shopping behavior and advertising performance in the US to help inform marketers’ plans for this year. Just over half of US adults say they celebrate…

LMWS Asia

January 9, 2017