LMWS Asia | LMWS.asia - Visibility, Reputation & Growth

Get your Bing campaigns in top shape for 2017

[ad_1] With the exciting news that Bing has reached 20 percent market share in the UK and is currently sitting at 21.6 percent in the US, it’s now more important than ever to make sure your Bing accounts are in…

LMWS Asia

December 14, 2016

Marketing Strategy

Google’s self-driving cars spin out into new company called Waymo

[ad_1] Google will no longer be making a self-driving car. But Waymo will. Basically, the self-driving unit at Google X, previously codenamed Chauffeur, has now spun out into its own independent company under the Alphabet umbrella. New Waymo CEO Jon…

LMWS Asia

December 13, 2016

Marketing Strategy

Delivery Hero Acquires Foodpanda from Friend/Rival Rocket Internet

[ad_1] Delivery Hero has acquired rival Foodpanda from Rocket Internet – adding 20 new countries in Eastern Europe, MENA and Asia to Delivery Hero’s platform and consolidating its position in the Middle East. The terms of the acquisition are undisclosed…

LMWS Asia

December 12, 2016

Marketing Strategy

What does the Consumer Review Fairness Act mean for consumers and online reviews?

[ad_1] Online reviews have steadily become a part of our everyday online world and an integral part of consumers’ buying process. Whether you’re proactively seeking out reviews for a product/service or responding to a Facebook friend’s post asking for provider recommendations,…

LMWS Asia

December 12, 2016

Video Marketing

YouTube would be insane not to listen to the complaints of its community

[ad_1] PewDiePie is one of the most recognizable YouTubers. The 27-year old Gothenburg native is an international celebrity and a self-made millionaire, and it’s all thanks to his videos, where he yelps, shrieks, howls, and makes the occasional dirty joke. Needless to…

LMWS Asia

December 11, 2016

Search Engine Optimisation

How to use your buyer personas to build your 2017 search marketing budget

[ad_1] If you have a love/hate relationship with buyer personas, you’re not alone. According to a 2016 survey by Customer Think, 72 percent of marketers are familiar with these personas, and 60 percent have created their first persona within the…

LMWS Asia

December 8, 2016

Marketing Strategy

Livestream from Shanghai: Tomorrow’s Agency of the Year Awards for Greater China | Advertising

[ad_1] For the first time, through a collaboration with Tencent, an Agency of the Year Awards ceremony will be livestreamed tomorrow night from Shanghai. Simply scan the QR code below to watch the ceremony live starting at 8 pm (Shanghai/HK/SG)…

LMWS Asia

December 5, 2016

Mobile Marketing

SuperAwesome Introduces PopJam Social API

[ad_1] Child-safe ad specialist SuperAwesome’s PopJam has launched Platform>, enabling developers and publishers to add a kid-friendly social feed to third party sites and apps. PopJam Platform> is a social API compliant with the Children’s Online Privacy Protection Act (COPPA) 1998…

LMWS Asia

December 5, 2016

Search Engine Optimisation

[Reminder] Live webcast: Social Media Marketing 3.0

[ad_1] Social media is now an integral part of marketing — spending on social media is expected to double to 25% of marketing budgets by 2020. Yet, nearly half of digital marketers say they can’t prove the bottom-line impact of…

LMWS Asia

December 4, 2016

Mobile Marketing

Innovation Lab: Buzzing Babies, Rewriting Memories and Laser Snakes

[ad_1] At Mobile Marketing we’re proud to help tech companies showcase their cutting-edge solutions, whether it’s on our website, in our magazine or at our Mobile Marketing Summits. Giving a platform to companies that are breaking new ground in their market…

LMWS Asia

December 3, 2016

Search Engine Optimisation

Google makes it easier to add & remove emails from Customer Match lists in AdWords

[ad_1] Advertisers can now add and remove email addresses from existing Customer Match lists in AdWords by uploading a file to the list. It’s also possible to completely replace the list with a new file without having to create a…

LMWS Asia

December 2, 2016

Improve Your Relationship with Mobile Users

Marketing Strategy

Mobile marketing proving mettle in APAC

[ad_1] SINGAPORE – Improving mobile-marketing effectiveness is set to drive mobile spending growth in Asia Pacific, according to the State of the Industry: Mobile Marketing in APAC study released by Warc and Mobile Marketing Association (MMA). Of the 324 marketing…

LMWS Asia

December 2, 2016