The case for cloud in life sciences
Cloud computing has come of age. From its origins in the tech sector more than a decade ago, it has spread to a wide array of industries that value the resilience, speed, and scalability…
McDonald's cooks up first NFT play by flipping rare McRib into digital art
Dive Brief: McDonald’s USA is cracking into the nonfungible token (NFT) market for the first time with a sweepstakes timed around the return of the McRib on Nov. 1, according to a news release. The move celebrates the boneless barbecue…
‘I Am So Sorry You Have to Grow Up in This Mess’
Sadly, fast-food workers are no strangers to angry and entitled customers, especially when people come into the restaurants hangry. TikTok via Scott Hubbard TikTok via Scott Hubbard One TikTok user is going viral for sharing the moment his daughter saw…
Why Digital Marketing Strategies are Imperative to Boost Startup Growth
The emphasis of businesses on digital marketing strategies has been increasing with each passing day as the traditional marketing is hastily becoming obsolete. Marketers believe that the trade has changed more in the last two years than it ever did…
Airline execs push back on tech naivete claims
The airline industry has pushed back against claims that systems at its core are unreliable and not fit for today’s digital consumer.Alex Cruz, former boss of British Airways, made the damning comments at a CAPA Live session earlier this month…
Essential Digital Marketing Trends for Small Businesses
Major brands today love digital marketing because of the flexibility it offers. Done right; it’s cost-effective and methodical. And it is, without a doubt, the best way for small businesses to gain a competitive edge. Total digital ad spending is…
Winning the race with inflation: The pricing opportunity for industrial companies
Many industrial companies face a complex new array of challenges today, including a global pandemic that has driven radical shifts in demand, buying patterns, cost to serve, and perceived value across sectors and value chains, which in turn have…
Snap's revenue miss highlights outsized impact of Apple's tracking changes
Dive Brief: Snapchat owner Snap Inc. saw revenue up 57% year-on-year to $1.07 billion in the third quarter, missing the lower end of its guidance by $3 million, according to earnings posted Thursday. Discussing the results with analysts, CEO Evan…
Is Co-Citation A Google Ranking Factor? via @sejournal, @mirandalmwrites
What on earth is co-citation, and is it a Google search ranking factor?You may have heard the term co-citation in your SEO wanderings, often in discussions on link building and typically in conjunction with another term: co-occurrence.Co-citation has long been…
Sounding Off: Urban air mobility may not hit travel at a massive scale
Scott Davidson”The disruptive potential of UAM is such that no travel company can afford to wait before thinking through the implications.”Quote from Scott Davidson, managing director at Accenture’s travel industry group, in an article on PhocusWire this week about urban…
How Samsung transformed their customer experience with a new support site search
“Our goal has always been to meet Samsung customers where they are, and offer services that are most convenient for them,” said Scott Messina, Director of Search and Design Strategy at Samsung.This meant updating their support site experience during the…
‘Berries and Cream’ creators on what’s driving TikTok comeback of 14-year-old ad
NEW YORK — “What’s old is new” might not be an adage that marketers under pressure to innovate want to adhere to, but a recent TikTok trend underpins the power of revisiting a past idea for the social video age.…