Dive Brief: Wingstop is shaking up its leadership structure to more closely mirror that of a tech company, bringing IT and marketing functions closer together, per an announcement. As part of the changes, the chain operating over 1,600 locations worldwide…
Customers and stakeholders were told to be on alert for future communications regarding what happened. Grow Your Business, Not Your Inbox Stay informed and join our daily newsletter now! August 17, 2021 1 min read T-Mobile confirmed Monday that some…
Dive Brief: Pepsi will premiere what it calls a mini-docuseries that highlights the stories of Black chefs and the diaspora of Black cuisine in America in four one-to-two minute episodes, per a press release. “You Have to Taste This” kicks…
Tech giants are investing heavily in machine learning.In 2019, Microsoft invested in 11 artificial intelligence (AI) startups, with $1 billion for OpenAI alone. And they aren’t even the biggest source of corporate venture capital flooding into AI startups.In that same…
Good morning, Marketers, and how do your customer’s view the people they message with on the other end of the WhatsApp? The email? The ad sender? I suspect that as a journalist who reports on the marketing landscape, I’m a…
Dive Brief: WPP reported like-for-like net revenue increased 19% in the second quarter in an earnings statement. Net revenue in the year’s first half was up 9.8% compared to the year-ago period, with growth recorded across categories and most major…
Soon after non-fungible tokens (NFTs) made headlines in March after a piece of digital artwork sold for $69 million at Christie’s, the marketing world quickly jumped on the bandwagon. P&G’s Charmin rolled out “NFT(P)” and Kellogg’s Pringles brand popped the…
Local SEO differs in many ways from the organic optimizations we make to our websites.When you are working for a business that relies on being relevant to consumers within its physical proximity, you need to learn how to get the…
Marketing automation is a popular technology trend that is gaining traction like fire. Businesses use marketing automation platforms to speed up lead generation, lead nurturing processes, and ensure timely follow-ups for customer acquisition and retention.According to research– Businesses befriending marketing…
Dive Brief: Amazon’s “other” category that largely consists of advertising sales grew to $7.9 billion in the second quarter, an 87% year-on-year increase, according to an earnings statement released Thursday. Net sales overall were up 27% YoY to $113.1 billion,…
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