Dive Brief: Budweiser has collaborated with Detroit rapper Big Sean on a limited-edition Tall Boy 25-ounce can, according to an announcement emailed to Marketing Dive. Following the release of Big Sean’s fifth studio album, “Detroit 2,” the can features the…
For all Elon Musk and Jeff Bezo’s efforts to pioneer the colonization of other planets, a team of wonky scientific researchers has broken the news that life may exist on Venus. Sort of. The 19-member international cohort of astronomers and…
Dive Brief: Pepsi detailed team-specific components of its “Made for Football Watching” campaign for four teams via separate press releases. The company has created new packaging designs, microsites and contests tailored for the Buffalo Bills, Cincinnati Bengals, New England Patriots and Pittsburgh…
Should marketers worry about a single source of truth? Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each…
Shorter content earns the most backlinks, on average, according to an analysis of thousands of articles.Fractl analyzed over 5,000 articles to find the most linked-to articles are roughly 695 words in length.The study includes further analysis of content length, as…
Gap closing stores isn’t really news. The apparel retailer has been closing hundreds as it works to build back its brand, grow its e-commerce and get away from the mall. The company just announced yet more will shut down this year…
Dive Brief: More than half (57%) of surveyed multinational marketers have established an in-house creative agency, and the trend could be accelerating under the coronavirus pandemic, according to a new report from the World Federation of Advertisers (WFA) and The…
Customer service has undoubtedly grown in importance over the past few years, as consumers’ expectations from brands have evolved as well.Not only that, but people are expecting brands to respond to customer service issues on numerous platforms – your website,…
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