Dive Brief: More than half (57%) of surveyed multinational marketers have established an in-house creative agency, and the trend could be accelerating under the coronavirus pandemic, according to a new report from the World Federation of Advertisers (WFA) and The…
Customer service has undoubtedly grown in importance over the past few years, as consumers’ expectations from brands have evolved as well.Not only that, but people are expecting brands to respond to customer service issues on numerous platforms – your website,…
Forecasting Models & the Forces Behind ThemLooking at Organic TrafficSEO influences organic traffic. But considering the integral organic traffic as your baseline for SEO forecasting can be misleading as it includes both brand and non-brand traffic.What Are the Limitations?Blending the…
Dive Brief: Neiman Marcus launched a fall campaign, Neiman’s State of Mind, a digital hub which features curated collections and editorial content, as well as access to industry experts and designers, according to a Thursday press release. The campaign is…
Our new normal might help usher out old habits. Grow Your Business, Not Your Inbox Stay informed and join our daily newsletter now! August 27, 2020 3 min read Opinions expressed by Entrepreneur contributors are their own. Companies have been…
Brief: Walmart has partnered with Microsoft on the technology giant’s bid to acquire the social video-sharing app TikTok, a company representative shared in a statement over email. The news was first confirmed by CNBC. In its statement, Walmart called out…
Retailers have new ways to control how their products appear in Google search results through the use of robots meta tags and an HTML attribute.These new methods of marking up product pages allow retailers to customize search snippets according to…
Brief: Mexican beer brand Tecate today is launching a four-part virtual concert series to showcase different genres of Latin music and to benefit Latino hospitality workers facing financial hardship because of the coronavirus pandemic. The Heineken-owned brand’s first “El Patio…
How to improve workflow with Kanban Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more…
Brief: Oracle is in talks to buy parts of TikTok, the social video app that faces the possibility of being banned in the U.S. because of national security concerns, according to media reports. The business software giant is working with…