Dive Brief: Hyundai is promoting its 2021 Elantra with a heavily digital campaign, the company announced. Two new ads will run during national TV broadcasts, including during NBC’s Sunday Night Football, and one will feature the BTS song “Dynamite” while…
Google’s new small business holiday hub is full of resources marketers can use to prepare for the busiest shopping season of the year.The mini-site contains personalized recommendations to assist businesses with reaching shoppers across Google Search, Google Shopping, and Google…
As we work our way through this pandemic, and by all indications so far, it looks like we are about to enter a second wave.As such, it is important to ensure that as a leader, you can lead your company…
Dive Brief: Budweiser has collaborated with Detroit rapper Big Sean on a limited-edition Tall Boy 25-ounce can, according to an announcement emailed to Marketing Dive. Following the release of Big Sean’s fifth studio album, “Detroit 2,” the can features the…
For all Elon Musk and Jeff Bezo’s efforts to pioneer the colonization of other planets, a team of wonky scientific researchers has broken the news that life may exist on Venus. Sort of. The 19-member international cohort of astronomers and…
Dive Brief: Pepsi detailed team-specific components of its “Made for Football Watching” campaign for four teams via separate press releases. The company has created new packaging designs, microsites and contests tailored for the Buffalo Bills, Cincinnati Bengals, New England Patriots and Pittsburgh…
Should marketers worry about a single source of truth? Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each…
Shorter content earns the most backlinks, on average, according to an analysis of thousands of articles.Fractl analyzed over 5,000 articles to find the most linked-to articles are roughly 695 words in length.The study includes further analysis of content length, as…
Gap closing stores isn’t really news. The apparel retailer has been closing hundreds as it works to build back its brand, grow its e-commerce and get away from the mall. The company just announced yet more will shut down this year…