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How to safeguard and grow OTT, CTV ad revenues during the pandemic

How to safeguard and grow OTT, CTV ad revenues during the pandemic

The following is a guest post from Daniel Elad, chief strategy officer at SaaS ad monetization platform​ TheViewPoint. Opinions are the author’s own. The COVID-19 pandemic has disrupted every industry, including the media sector, providing both challenges and opportunities. Among…

The CRM Manager’s Evolution Curve

The CRM Manager’s Evolution Curve

CRM managers, like all professionals, are constantly searching for the next step in their career development. As they gain experience, they adopt more sophisticated tools and practices. But what does that evolution look like? And what defines each step in…

1-800-Flowers debuts social support group portal

1-800-Flowers debuts social support group portal

Dive Brief: 1-800-Flowers launched a new online community, called Connection Communities​, designed to help people find support during difficult times, according to a press release shared with Marketing Dive. The peer-to-peer support portal uses the self-care platform Wisdo to help…

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