The following is a guest post from Anna Kuzmenko, COO at Fiksu DSP. Opinions are the author’s own. Lockdowns caused by the current COVID-19 pandemic have dramatically altered everyday life. This change reinforces the position of connected TV (CTV) and…
We are experiencing the mother of all “trigger events.” No company, no community, no region is immune to the health and economic challenges created by the pandemic.We all have a compelling mandate to change. We–our people, our own organizations, our…
Snapchat gained 11 million daily active users in the first quarter of 2020, bringing the total count to 229 million.An additional 11 million daily active users (DAUs) represents a 20% increase over last year.Engagement hit record highs as well.On average,…
Dive Brief: Google could cut its marketing budgets by as much as half in H2, along with enacting hiring freezes for full-time and contract employees, according to internal documents obtained by CNBC. An email from a global director at the…
Opinions expressed by Entrepreneur contributors are their own. If you’re going to be a rebel, do it with a purpose. That’s Yoram Globus’s motto. The legendary Hollywood producer and former President of MGM and The Cannon Group has partnered with his son, Ori…
Facebook continues to advance its video chat capabilities by introducing a Houseparty-like feature called Messenger Rooms.What makes Room unique, compared to regular Messenger video chats, is their spontaneous nature.“Spending time with each other should be spontaneous, not strained,” Facebook says…
Campaign Trail is our analysis of some of the best and worst new creative efforts from the marketing world. View past columns in the archives here. Hyundai and its agency of record Innocean USA had four options earlier this spring…
5 factors that can make or break a marketing vendor-client relationship – Marketing Land Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have…
ADVERTISEMENTA study of over a million review site transactions and a survey of over 12,000 consumers may show that licensing credentials matter less than ratings and reviews.Thus, it may not be enough to be The Best when customer satisfaction expressed…
Dive Brief: Popeyes Louisiana Kitchen rolled out a campaign to support the people of New Orleans, an area harshly impacted by the coronavirus pandemic, according to a press release shared with Marketing Dive. The fast-food chain created a $28 “NOLA…
“Storytelling” is one of the marketing industry’s biggest buzzwords. Every marketer knows that telling stories is a powerful way to communicate. It’s been true since the dawn of the human race. People have used stories to warn each other of…
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