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Health ‘Benefits’ Are Accelerating Coronavirus’s Spread

Health ‘Benefits’ Are Accelerating Coronavirus’s Spread

The current crisis stresses our need for value-based physician care. Opinions expressed by Entrepreneur contributors are their own. Americans are worried, and the financial markets are terrified. The number of detected individuals with coronavirus (COVID-19) is ticking upward, schools are…

Comscore, Kargo implement new brand safety tools addressing coronavirus

Comscore, Kargo implement new brand safety tools addressing coronavirus

Dive Brief: Comscore announced a new brand safety tool that helps marketers avoid advertising around certain content related to the coronavirus pandemic. The measurement firm’s “Epidemic” segment offers flexibility, allowing companies to whitelist educational content related to the deadly virus…

Ford shifts marketing focus to coronavirus relief program

Ford shifts marketing focus to coronavirus relief program

Dive Brief: Ford launched an ad campaign to raise awareness around a new program that provides assistance to customers impacted by the coronavirus pandemic, according to a company news release. The automaker has an existing Ford Credit program that gives…

American Kennel Club launches 1st national digital campaign

American Kennel Club launches 1st national digital campaign

Dive Brief: Purebred dog registry, The American Kennel Club (AKC), kicked off its first national digital brand campaign, according to a press release shared with Marketing Dive. The “If It Barks, It’s AKC” effort aims to break the stereotype that…

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