Dive Brief: Tecate introduced a new brand positioning and modernized visual identity as the beer marketer looks to grow cultural relevance with consumers, according to news shared with Marketing Dive. The changes impact the label’s entire U.S. portfolio, including its…
Social media platforms have become a necessity in marketing plans for companies across the globe. We are living in a digitally fuelled and visually infused society, where connections are being made purely online. If you haven’t already established a social…
Google’s John Mueller advises against creating too many pages in multiple lanaguages, unless it’s absolutely necessary.This advice was provided on Reddit in response to a thread in r/TechSEO where someone was looking for help with hreflang.”I have an international site…
Brief: Pepsi launched an international marketing campaign that brings together four soccer superstars, according to details shared with Mobile Marketer. Lionel Messi, Paul Pogba, Mo Salah and Raheem Sterling converge in a 60-second spot, “Play Never Stops,” at the center of…
UCaaS can be implemented in all kinds of businesses from anywhere in the world. February 20, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. As we continue to experience constant digital transformation, we realize how diverse…
Google Ads is introducing an easier way for manager accounts to share audience lists across all accounts.Before today, sharing audience lists from manager accounts to sub-accounts would have required multiple steps to set up. Now, advertisers can simply opt-in via…
With a new year come new executive hires. Given the sheer number of notable CEO departures in 2019, 2020 is likely to progress with a few announcements on who’s taking over some of those top roles. Some brands already had…
Hitwise is shutting down, after more than 20 years in operation. The company provided only a vague statement on its website, citing “events outside of our control.” Hitwise also called it an “unexpected turn of events.” I’ve reached out to…
ADVERTISEMENTSnapchat isn’t just about keeping up with the Kardashians.Neither is it limited to sharing silly/cute/spontaneous selfies with friends, or stories of chocolate margaritas.Snapchat is more than all of that.In fact, if you use it strategically, it can be a powerful…
Brief: Kraft Heinz plans to increase media spending by 30% to support its flagship brands while cutting the number of creative agencies it employs, CEO Miguel Patricio said during a call with analysts to discuss its Q4 earnings. The company…
Since I joined the Wellspring team, I have given this some thought and gained a fresh perspective. Wellspring’s core values are simple yet very powerful:Integrity – Always be honest and do the right thing, even if it’s hard.Transparency – Hide…
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ADVERTISEMENTJoin Jess Budde, Greg Finn, and Christine “Shep” Zirnheld for Marketing O’Clock. We’re breaking down these digital marketing news stories:Google’s new Partner requirementsOn this week’s episode of Rant O’Clock, Google is making Partners jump through hoops if they want to…