An update to Google Ads will make it easier to determine how campaign changes impact ad performance.Going forward, advertisers will be able to view campaign changes annotated in their performance charts.Previously, it wasn’t as easy to review change history alongside…
UPDATE: Feb. 12, 2020: This article has been updated to include a statement from Microsoft. Dive Brief: The Federal Trade Commission is investigating all non-reportable acquisitions by Alphabet, Amazon, Apple, Facebook and Microsoft from Jan. 1, 2010 through Dec. 31, 2019, according…
The ad tech ecosystem is all atwitter over Google’s decision to eliminate third-party cookies from Chrome. It’s bad news for those who monetize ads on sites with content of questionable value, often authored by automation. It’s also bad news for…
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More than 80% of marketers use location data to improve the performance of their campaigns.Location-based ads accounted for $26.5 billion in media spend last year, a figure that’s expected to grow more than 40% by 2022.While location-based marketing is widely…
Dive Brief: Quibi was a standout advertiser at the 92nd Academy Awards ceremony on Sunday, airing five separate 30-second spots. The commercials used ticking clock scenarios drawn from Hollywood movies, like the time it takes to turn into a zombie…
For SaaS businesses, no metric matters more than monthly recurring revenue (MRR).That’s because they rely on recurring revenue to run their business. MRR is how they track whether that revenue is growing, plateauing, or declining. And following that trend, they…
ADVERTISEMENTInstagram is rolling out a new feature that will allow users to group their following list into different categories.The new “Following Categories” feature groups the accounts you follow into lists such as:Accounts you see most oftenAccounts you least interact withAccounts…
Dive Brief: Pizza Hut, the pizza chain owned by Yum Brands, has named a new chief marketing officer and new chief brand officer amid a broader shakeup to company leadership. Kevin Hochman, president of sister brand KFC U.S., is also…
Emotional intelligence has become a buzzing topic for good reason. February 7, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. In recent years, emotional intelligence, or EQ, has become a common and popular topic among managers…
Rumor has it that LinkedIn may be the up and coming advertising player this year.Sure, they’ve offered advertising services for years now, but up until recently, LinkedIn has really nailed down the craft of being an ad service provider and…
Dive Brief: Google’s Chrome web browser on Aug. 5 will stop showing all ads on sites that repeatedly have “disruptive” video ads, as defined by new standards from the Coalition for Better Ads (CBA), the search giant announced in a…
In the early goings of Amazon’s advertising platform, most advertisers looked to it as another source of ad inventory that should be focused on direct response. This is in large part due to Sponsored Products typically being the first format…
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