Advertisers are seeing combined audience targeting for search campaigns in their Google Ads accounts.Although Google has not made a formal announcement, digital marketing consultant Steven Johns noticed the new targeting method in his Google Ads account and shared the news…
Facebook is bringing more machine learning-driven capabilities to its ads platform to improve personalization, the company announced this week. Dynamic formats and ad creative for Dynamic Ads. Advertisers will now be able to automatically serve different ad formats to audiences…
Dive Brief: Dunkin’ has launched its first online pop-up shop for the holidays, the Dunkin’ Shop, according to a press release. A promotional campaign supporting the launch features Dunkin’ fans like singer/songwriter Andy Grammer, as well as newlyweds Jared Haibon and Ashley Iaconetti…
A publisher asked Google’s John Mueller if there were any benefits to using structured data other than rich results and featured snippets, because maybe Google will use it in other ways.Google’s John Mueller reiterated the benefits of rich results and…
mcmurryjulie / PixabayWhat makes a stay at Ritz Carlton so special? Sure, the beautiful hotels and luxury features are nice. But what truly sets apart this hotel brand is the level of service that guests receive. That service is renowned…
Dive Brief: Jennie-O Turkey Store, a wholly owned subsidiary of Hormel Foods, kicked off its annual campaign reminding consumers that they can call a 1-800-TURKEYS hotline during the holidays to get advice on how to prepare seasonal meals, according to…
Google’s SearchLiaison confirmed that some updates happened. But he downplayed their importance. The attempt to trivialize the update was in contrast to the widely felt impact and passionate response to it by publishers. Many asserted that this update was significant…
Find out what you can watch right now — from beloved Disney classics to recently-released Marvel series. November 12, 2019 4 min read This story originally appeared on Engadget It’s November 12th, and Disney has thrown the doors open on its streaming…
There is something about the holiday season that can unexpectedly turn all of us into sentimental mush. We are going about our daily routine and a commercial catches our eye — maybe it is for a hoodie, or a department store or…
A captivating headline will draw you in.A good opening line – a hook – will entice you to keep reading.And a well-placed, eye-catching visual will keep you focused and will be remembered long after the words you read have been forgotten.Not only…
This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get more news like this delivered to your inbox every morning.…
Dive Brief: Local advertising revenue in the U.S. will rise 5.8% to $161.3 billion next year as media ad spending ramps up for elections, including the presidential race, according to a forecast by BIA Advisory Services shared with Marketing Dive.…
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