If you’re looking for a way to bring your website into the 21st century, to potentially increase your sales, and to improve customer satisfaction, then you should consider getting a chatbot. What is a Chatbot? A chatbot is a little…
AI-driven search and digital marketing is just around the corner. So too are newer devices, such as folding phones, and faster-than-ever connections via 5G. As a webmaster or internet marketer, your work is never finished when it comes to maintaining…
The online world is fast-paced and ever-changing. Your business must have a solid presence by having a quality crafted website. Without it, you will fall behind, while your competitors stay ahead of the curve. Moreover, having a website is a…
Website content is the ambiance of any business’s digital platform. Beyond conversions and revenue, website content is also accountable for spreading brand awareness and business objectives on an enormous scale. When your potential customers stop over your website in a…
The emphasis of businesses on digital marketing strategies has been increasing with each passing day as the traditional marketing is hastily becoming obsolete. Marketers believe that the trade has changed more in the last two years than it ever did…
Technology, since its genesis, has been changing the face of business especially in retail. There has been a shift of power from brands to consumers who now have more information and more options to work with when making a purchasing…
When working with a client to create a digital marketing strategy, the first thing to think about is what they want and expect to receive from you. For us, it is about providing customers one thing: the right direction to…
Digital Marketing has long been a foundation of online business and the principles and goals of the business are same as they were thousand years ago. The only thing that is altered is the way of marketing done in the…
40 years ago, a group of European luxury brands, famous but small at the time, decided to use the opportunity of globalization to grow significantly beyond the small circle of their happy-but-few historical customers. To do so, they needed to…
Organic search is one of the primary drivers of traffic for most ecommerce businesses. And, over time, the content you provide those searchers can become a powerful source of conversions, too. But search engine optimization — or SEO — requires…
Dive Brief: Powerade, a Coca-Cola-owned sports beverage, has unveiled a global campaign featuring gymnast Simone Biles that is focused around supporting athletes’ mental and physical well-being, per a press release. The effort is timed to the 2024 Summer Olympics in Paris.…
Google announced that it plans to reduce access to California news websites for a portion of users in the state.The decision comes as Google prepares for the potential passage of the California Journalism Preservation Act (CJPA), a bill requiring online…
Dive Brief: Pedigree on Wednesday launched Adoptable, an initiative that combines proprietary artificial intelligence (AI) with the brand’s global media reach to create more engaging ads for shelter dogs, per details shared with Marketing Dive. The initiative from the Mars…
Dive Brief: Solo Stove is taking pizza-making underground for a livestreamed stunt from Alabama’s Majestic Caverns, according to a news release. The “Deepest Dish” event will see the outdoor lifestyle brand descend 10 stories into the historic cave system to…
The traditional 9-5 office setup might have been a punishing commute, with work distractions, and a lack of privacy. But on the plus side, there will likely have been impromptu chats, closer collaboration, and access to in-person mentoring and support.…
With the expansion of generative AI and its integration into most SEO workflows and processes, coupled with the significant impact of layoffs in the tech sector, one has to ponder: is AI poised to replace all of our jobs?In January,…
Dive Brief: Frito-Lay has teamed with toy and game company Hasbro for a multichannel campaign that promotes the snack marketer’s variety packs, according to a press release. Central to the effort are four “Game of Snacks” spots that showcase Frito-Lay…
Among a raft of product announcements at the 2024 Adobe Summit, Adobe GenStudio stood out for a number of reasons. The solution will allow users to take content from the planning and workflow stage, through creation and production, to asset…
Campaign Trail is our analysis of some of the best new creative efforts from the marketing world. View past columns in the archives here. For years, pop culture has been full of celebrities and influencers who have tried to keep…
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