Dive Brief: Jameson Irish Whiskey, a Pernod Ricard brand, launched a marketing push this week to introduce St. Patrick’s Eve, a new holiday taking place on Saturday, March 16, the day before the traditional St. Patrick’s Day holiday on March 17,…
Dive Brief: Ethnic representation among marketers dropped last year, reversing a yearslong trend that saw diversity on an upward trajectory, the latest annual report from the Association of National Advertisers (ANA), the Alliance for Inclusive and Multicultural Marketing (AIMM) and…
Business-to-business (B2B) marketplaces are impacting how companies buy and sell products and services. Thanks to advanced technology, now finding customers and reaching out to target audiences is easier than ever. There is no need to explore classified ads or attend…
Bricks Visual Site Builder for WordPress recently patched a critical severity vulnerability rated 9.8/10 which is actively being exploited right now.Bricks Builder Bricks Builder is a popular WordPress development theme that makes it easy to create attractive and fast performing…
Dive Brief: Coke is lending Coke Zero Sugar a voice for the first time with a global campaign leveraging artificial intelligence (AI) technology, per details shared with Marketing Dive. The effort serves to update Coke’s “Best Coke Ever?” platform backing…
It’s hard to imagine the web as a real, tangible thing — especially in the context of social media and digital communities where a screen separates our reality from the insular worlds of the internet. In the early days of web-based…
Dive Brief: Geico released a nearly 15-minute mock documentary profiling its Gecko mascot, part of the insurance firm’s efforts to drum up discussion around Super Bowl LVIII, per details shared with Marketing Dive. “Legend of the Lizard,” which parodies documentary…
Google updated the Web Stories documentation to reflect that Web Stories will no longer appear in Google Images, among other changes.Google Web Stories Web Stories is a visual short content form that is designed for short moments like when riding…
Dive Brief: Avocados From Mexico is helping consumers generate unique recipes using a special AI guacamole recipe generator, according to a press release. The GuacAImole generator, which was created in partnership with digital experience agency 270B, works by simply taking…
Amazon has secured a landmark deal with Reach, the UK’s largest publisher, to access customer data for targeted advertising. The agreement, one of the first of its kind in Europe, comes in response to Google’s plans to deprecate third-party cookies…
Dive Brief: ABC viewers might feel a sense of déjà vu on Friday (Feb. 2) as Lay’s runs a marathon of ads inspired by the movie “Groundhog Day” and its titular holiday, according to a press release. Lay’s is the sole…