Dive Brief: Coke is lending Coke Zero Sugar a voice for the first time with a global campaign leveraging artificial intelligence (AI) technology, per details shared with Marketing Dive. The effort serves to update Coke’s “Best Coke Ever?” platform backing…
It’s hard to imagine the web as a real, tangible thing — especially in the context of social media and digital communities where a screen separates our reality from the insular worlds of the internet. In the early days of web-based…
Dive Brief: Geico released a nearly 15-minute mock documentary profiling its Gecko mascot, part of the insurance firm’s efforts to drum up discussion around Super Bowl LVIII, per details shared with Marketing Dive. “Legend of the Lizard,” which parodies documentary…
Google updated the Web Stories documentation to reflect that Web Stories will no longer appear in Google Images, among other changes.Google Web Stories Web Stories is a visual short content form that is designed for short moments like when riding…
Dive Brief: Avocados From Mexico is helping consumers generate unique recipes using a special AI guacamole recipe generator, according to a press release. The GuacAImole generator, which was created in partnership with digital experience agency 270B, works by simply taking…
Amazon has secured a landmark deal with Reach, the UK’s largest publisher, to access customer data for targeted advertising. The agreement, one of the first of its kind in Europe, comes in response to Google’s plans to deprecate third-party cookies…
Dive Brief: ABC viewers might feel a sense of déjà vu on Friday (Feb. 2) as Lay’s runs a marathon of ads inspired by the movie “Groundhog Day” and its titular holiday, according to a press release. Lay’s is the sole…
I have been running Search London, a networking event, for 13 years, and it has been so successful that it has become a major feature in the SEO conference calendar.I originally launched the event in October 2010, but I will…
The newest NordVPN product is free to use and available on all browsers and devices NordVPN, a leading cybersecurity company, launches its new experimental product from the NordLabs platform. Link Checker is a manual URL-checking tool that enables users to examine a…
Even as ad spending trends in a positive direction and setbacks spurred by the pandemic recede into the rearview, marketers will face several challenges in 2024 while being buoyed by a raft of opportunities to engage with beleaguered consumers. Brands…
Dive Brief: M&M’s is celebrating NFL Hall of Famers who missed out on winning Super Bowl rings in a new campaign ahead Super Bowl LVIII, per a press release. “M&M’s Almost Champions Ring of Comfort” will give diamond-encrusted rings to…
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