A Good Logo Comes With Options
What Makes a Logo “Good?” Some logo designers would argue the exploration of color theory makes a good logo, while some would opine that a strict adherence to the grid is the only way to go. Still, others will suggest…
New Twitter Updates Aim to Make Content Easier to Find by @MattGSouthern
Twitter announced a series of new features on the way, which are all designed around making content easier to find.The company wants to change how people discover information around breaking news, live events, and other topics they care about.In an…
4 Differences Between Digital Marketing and Traditional Media
Digital marketing isn’t simply another channel for sharing advertising. It’s not like you craft ads like companies have for generations, then share the ads across different channels, such as radio, TV, and print. And, while you may change the execution…
Google Search Console Crawl Stats to Update Soon
Google Search Console stopped updating data for crawl stats back on May 23rd for all users. But for those worried it might be a permanent change due to the migration to the new Google Search Console, it is not. The…
Google: Splitting or Merging a Website Can Cause Months of Unstable Search Rankings by @MattGSouthern
Google’s John Mueller revealed that splitting a website into two or more sites, or merging multiple sites together, could cause months of instability in search results.This topic came up in a recent Google Webmaster Central hangout, where a site owner…
The GDPR Three-Step Guide For Marketers
The problem with GDPR, as with the Privacy and Electronic Communications Regulations (PECR), is that the enforcement authority, the ICO, doesn’t give advice on specific things. It can’t tell you how to design a subscription form or how to store…
Google Dropping Meta Tag Description Length Warnings from Search Console
Ever since Google has very publicly taken the stance that they do not have a recommended character count for meta description tags, some have wondered what that means for the meta tag warnings in Google Search Console that alerts site…
Integrating 4 Critical Tactics for Digital Marketing Success
Digital marketing success is more than just choosing a few digital tactics, it requires integrating those tactics into a cohesive strategy. Then, doing it over again every day. Tactics for digital marketing success Looking at the infographic that started this…
Bing Ads Lets Advertisers Import Product Ads from Google AdWords by @MattGSouthern
Bing Ads now has a way for advertisers to easily import Product Ads from Google AdWords.The process of importing Product Ads is facilitated by the Google Merchant Center Import tool, which now allows product offer to be imported to Bing…
Beware Of “Experts” Sharing Data…..
I guess part of being perceived as being an expert is sharing data and research—all of which supports the conclusions you want people to reach. Don’t get me wrong, we share data on the results we’ve produced, we share data…
It’s OK to leave Facebook
[ad_1] The slow-motion privacy train wreck that is [ad_1] has many users, perhaps you, thinking about leaving or at least changing the way you use the social network. Fortunately for everyone but Mark Zuckerberg, it’s not nearly has hard to…
Bing Testing Local Packs with Image Thumbnails
Bing has been testing another variation of their local pack in the search results. Instead of the usual listing, it adds a thumbnail image for the business on the left hand side of each result in the pack.The images Bing…