Two years after Google initially increased the length of descriptions in the search results, and six months after increasing it for most results, Google is reverting back to the old shorter length. For some SEOs, this means a lot of…
Guest blogging is still huge.And I have every reason to believe that it’s going to make even more of my mystical creature dreams come true.Larry Kim is what happens when you blend a 🦄 with high-quality content and an authoritative…
By default, Google’s Product Listing Ads have 10 or less products in their mobile carousels. While we have seen them play with having two carousels, one on top of the other, most product carousels are still fairly limited in the…
Google has introduced a redesigned version of Google News which uses artificial intelligence to string together related pieces of content.A brand new mobile app will also be available on iOS and Android by next week. The app will replace Google…
Does Google’s algo devalue sites that are ugly or with poor usability? Are there any direct or indirect links between this and a site’s rankings on Google?We do know that usability and site perception plays a large role in the…
Ramadan begins this month and Muslims around the world will be taking part in ritual fasting and abstinence for 30 days. The date on which Ramadan begins changes each year. It is determined by the first confirmed sighting of the…
Google Assistant is now capable of helping users find more information about movies, as well as buy tickets without leaving the interface.Users can utter commands such as “buy tickets for [movie name],” or begin with a broader search such as…
There has been plenty of speculation about just how much Google uses machine learning when it comes to the search algorithm, especially outside of RankBrain itself. During a recent Google Webmaster Office Hours, the role of machine learning in the…
Tim Soulo at Ahrefs deletes most outreach emails he gets and he doesn’t feel sorry.Months ago, if you emailed me with an opportunity to collaborate, I’d give it a hard pass and assume my spam folder missed you.Among the emails…
The use of AMP is an interesting one. For many site owners, using AMP can result in a lift in traffic, but this is because AMP gets priority placement, such as the carousel placements. But it doesn’t specifically get an…