Augmented reality, live video streaming, data visualization: There’s plenty of hype about which digital marketing trends will hit the big time in 2018. But, in your rush to jump onto the latest trend bandwagon, don’t overlook the importance of battle-tested…
Be human. It is a simple idea, but what does that mean for digital marketing? A group of experts in social media and public relations, weighed in on just this question in our debut Google Hangout, a regular series designed…
Today, the World Wide Web is ingrained as part of the day-to-day experience for all of us. From communicating with colleagues and banking online to personal entertainment and staying in touch with friends, “logging on” is now an intrinsic human…
Online transactions have become numerous in the UAE and the whole GCC region, with the number of merchants using e-commerce platforms such as Shopify to offer their products or services online growing tremendously. Compared to Europe, USA, or India, where…
40 years ago, a group of European luxury brands, famous but small at the time, decided to use the opportunity of globalization to grow significantly beyond the small circle of their happy-but-few historical customers. To do so, they needed to…
