Not sure if content marketing is right for your business? As one of the few marketing strategies with very little up front cost and the potential for high ROI, I highly encourage you to rethink your stance. Seth Godin famously…
Social Media’s presence in the sales world is an old story by now, but the latest figures suggest its power in the space is stronger than you might think. LinkedIn recently gave me an early look at the findings from…
Remember when a brand’s website was little more than a 2.0 version of a brochure? In 2003, Prada’s website featured two photos taken from its ad campaign– nothing else. Versace’s homepage boasted more sophisticated web design and a Flash animation,…
While the news has been filled with stories of brick-and-mortar struggles lately, ecommerce has been thriving. Just last year ecommerce sales rose 15.1 percent, according to a report released by the U.S. Commerce Department, encompassing 8.1 percent of total retail…
What’s the best way to promote your brand? “It’s easy,” everyone says. “Just create amazing content.” But, the truth is, even if you know what you’re doing, content marketing can be a daunting task. Still, it can and does pay…
Content marketing is a powerful marketing strategy for attracting new traffic, building your brand’s reputation and earning more sales and conversions. But even though you aren’t paying for elements like ad placement or expensive resources, you will still be paying…
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