Promoting irrelevant content to your customer base is as useless as bringing a knife to a gunfight. The question is no longer whether targeted content is a competition worth entering, but how to bring home the gold. With 86 percent…
Melts in your mouth, not in your hand. Just do it. Got Milk? You’ve heard them before. The taglines of the Milk Processor Education Program and of Nike and M&Ms have penetrated American vernacular, influenced culture and shot product sales…
Personal name SEO requires a personal name claim along with a complete and consistent use of your resume name, both on and off the web. And, so should you always use the proper resume name for personal name SEO (search…
All too often logo design is treated as being interchangeable with branding. Although they go hand-in-hand, they are not the same. Many businesses overlook the true potential of what a brand can and will accomplish, settling for just a logo.…
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