Digital Marketing Blog | LMWS.asia - Malaysia | Indonesia

Thai consumers eager to participate, Aussies most jaded: Iris | Marketing

[ad_1] Thai consumers love to participate with brands, and that willingness does not drop off with age, according to the Participation Brand Index study released by Iris. Out of the five markets studied—Thailand, Australia, Brazil, US, and UK—Thailand was…

LMWS Asia

February 6, 2017

Mobile Marketing

Pizza Inn Collaborates with Punchh for App-based Loyalty Program

[ad_1] US restaurant chain Pizza Inn has collaborated with Punchh, a mobile engagement and actionable insights platform, to offer customers an app-based loyalty program. In 41 locations, using the Pizza Inn Rewards app, customers will be able to earn points…

LMWS Asia

February 6, 2017

Marketing Strategy

Marriott bellmen parkour through an obstacle course | Marketing

[ad_1] The 35-minute film above, the third in a branded-content franchise launched by Marriott, takes place in Seoul, South Korea, and draws inspiration from, naturally, K-Pop. The slick production made it seem like a real movie, until Ad Nut noticed…

LMWS Asia

February 1, 2017

Mobile Marketing

Plex Acquires Video News Service Watchup

[ad_1] Media streaming platform Plex has announced the acquisition of Watchup, a streaming video news service, as it works to bring the world all the media. The fee was not disclosed but the deal will see all of Watchup’s employees…

LMWS Asia

February 1, 2017

Mobile Marketing

Facebook Set to Develop AR Selfie Masks for Brands

[ad_1] Facebook is allegedly in talks with several Hollywood studios to promote their big-budget movies using the social network’s animated masks. According Advertising Age, media and ad executives familiar with the plans have revealed that the masks could be part…

LMWS Asia

January 30, 2017

Mobile Marketing

Apple Joins Amazon, Google, Facebook in ‘Partnership on AI’

[ad_1] Apple has joined the likes of Amazon, Google, Facebook and Microsoft as part of the Partnership on AI – as it looks to open up more and further its efforts in the field of AI. Following speculation, initially reported…

LMWS Asia

January 29, 2017

Marketing Strategy

Move and win roundup: Tribal, Mindshare, Ogilvy, Publicis, more | Advertising

[ad_1] PEOPLE MOVES Jason Hill was appointed chief strategy officer at Ogilvy & Mather Singapore. He was previously head of consulting and data analytics in Singapore, and before that head of strategy at OgilvyOne Sydney. Digital agency Essence promoted Kunal Guha to…

LMWS Asia

January 29, 2017

Mobile Marketing

Innovation Lab: Jetpack Firefighters, Tastier Tomatoes and Soft Exosuits

[ad_1] At Mobile Marketing we’re proud to help tech companies showcase their cutting-edge solutions, whether it’s on our website, in our magazine or at our Mobile Marketing Summits. Giving a platform to companies that are breaking new ground in their market…

LMWS Asia

January 28, 2017

Mobile Marketing

UK Adspend Saw Growth in Q3 2016, Despite Brexit Vote

[ad_1] UK adspend grew 4.2 per cent in Q3 2016, despite uncertainty caused by the UK’s vote to leave the EU – according to a report from the Advertising Association (AA) and Warc. Data from the AA’s advertising think-tank Credos…

LMWS Asia

January 27, 2017

Mobile Marketing

Kik Acquires Video Chat Social Network Rounds for Reported $60-$80m

[ad_1] Kik video chat feature Kik has acquired Rounds, a Tel Aviv, Israel-based video-enabled real-time social network, in a bid to boost its group video chat features – which it launched in December 2016. The cost of the acquisition has…

LMWS Asia

January 26, 2017

Marketing Strategy

Golden Week’s golden opportunity: loyalty | Analysis

[ad_1] Nearly 600 million Chinese travellers embark on a holiday during Golden Week, according to the China Tourism Academy and Ctrip. Those impressive numbers are growing well in excess of 10 percent year-on-year. As the numbers climb, so too does…

LMWS Asia

January 26, 2017

Mobile Marketing

Viewpoint: Fake News Vs. Real Money

[ad_1] In his first week in office, President Trump has, among other things, launched a number of blistering attacks at the press, continuing an antagonistic relationship that has only worsened since he announced his plan to run for the Republican…

LMWS Asia

January 25, 2017