Digital Marketing Blog | LMWS.asia - Malaysia | Indonesia

Link campaigns: Strategy development and review

[ad_1] Link campaigns need strategy. Link building is a difficult, time-consuming process that doesn’t produce results overnight. However, strategic link acquisition is necessary to achieve long-term improvements in organic search. It’s possible to grab “quick win” links here and there…

LMWS Asia

December 20, 2016

Mobile Marketing

Facebook Introduces Group Video Chat Feature

[ad_1] Facebook has introduced a Houseparty-esque group video chat feature, along with Snapchat-style ‘fun 3D masks’, to Messenger – as it borrows a few more ideas from other platforms. The group video feature enables up to six people to be…

LMWS Asia

December 20, 2016

Marketing Strategy

This is why Facebook and Twitter desperately need to change in 2017

As we are nearing the end of 2016, social networks are bigger than ever. Billions of people in the world are connected through only a small amount of platforms — the biggest being Facebook, Twitter and Instagram, the last of…

LMWS Asia

December 20, 2016

Marketing Strategy

Wynn Las Vegas to put Echos in Every Room

[ad_1] The Wynn Las Vegas hotel has unveiled plans to equip all its 4,748 rooms with an Amazon Echo. The roll-out will start this month with Echos installed in suites at the hotel. It will be in all guest rooms…

LMWS Asia

December 16, 2016

Search Engine Optimisation

Why data amplifiers matter in a world of omnichannel discovery

[ad_1] In my October Search Engine Land column, I discussed the rise of data amplifiers — or data aggregators (such as Neustar) and publishers (such as Google) that share a business’s location data across the digital world, where people conduct…

LMWS Asia

December 16, 2016

Content Marketing

Facebook reveals an actual plan to stop fake news

[ad_1] Fake news has become a bigger problem than ever in 2016, and Facebook’s been at the center of it as the platform where most people share stories. But now it’s actually doing something about it. The company today announced…

LMWS Asia

December 15, 2016

Video Marketing

Get More User Engagement with Captivating Videos

Whether you are just starting to make marketing videos or have been doing it for a while, you may wonder which forms of video promotion are most likely to get you the results you want. You know your business better…

LMWS Asia

December 15, 2016

Marketing Strategy

M&C Saatchi Abel Introduces Charity ‘Stamps for Good’

[ad_1] M&C Saatchi Abel has created a new initiative to allow people to include a virtual stamp, in every email they send, that is linked to a specific charity. In collaboration with RocketSeed, Stamps for Good is made up of…

LMWS Asia

December 14, 2016

Search Engine Optimisation

Get your Bing campaigns in top shape for 2017

[ad_1] With the exciting news that Bing has reached 20 percent market share in the UK and is currently sitting at 21.6 percent in the US, it’s now more important than ever to make sure your Bing accounts are in…

LMWS Asia

December 14, 2016

Marketing Strategy

Cisco employs VR to dramatise cybersecurity threats

[ad_1] Cisco, together with PR partner Allison+Partners, has unveiled a virtual-reality experience to give consumers an accessible view of cybersecurity threats. Designed with the lay, non-IT person in mind, the experience takes the user inside a virtual network and proceeds…

LMWS Asia

December 14, 2016

Marketing Strategy

Google’s self-driving cars spin out into new company called Waymo

[ad_1] Google will no longer be making a self-driving car. But Waymo will. Basically, the self-driving unit at Google X, previously codenamed Chauffeur, has now spun out into its own independent company under the Alphabet umbrella. New Waymo CEO Jon…

LMWS Asia

December 13, 2016

Marketing Strategy

Delivery Hero Acquires Foodpanda from Friend/Rival Rocket Internet

[ad_1] Delivery Hero has acquired rival Foodpanda from Rocket Internet – adding 20 new countries in Eastern Europe, MENA and Asia to Delivery Hero’s platform and consolidating its position in the Middle East. The terms of the acquisition are undisclosed…

LMWS Asia

December 12, 2016